Videogame streaming platform Twitch has launched a free-to-use music library, music.twitch.tv.
The library is cleared for use by Twitch broadcasters for both live content and associated archived video. More than 500 songs are on offer, from labels including Mad Decent, Dim Mak, Spinnin Records, OWSLA, Monstercat, Fools Gold, and many more. Twitch will be continually adding to this library as more music industry partners become part of the system.
Said Colin Carrier, chief strategy officer at Twitch: “Our community has been vocal about the importance of music for their broadcasts and their love of music in general. By working with both established and upcoming record labels, we are now able to offer music for them to use that is cleared for live broadcasts and archiving.”
Twitch’s other new music initiative allows artists to broadcast their music using the beta Music category. The Music category, which is listed among the hundreds of game titles a broadcaster can designate for a particular stream, is for musicians as well as certain labels.
Carrier adds: “With our new Music category, artists are able to create and perform music on Twitch, bridging these closely linked entertainment mediums. Because the response to our previous music experiments resonated with our community, it’s clear that artists and labels now have a new outlet to successfully reach their fans.”
Steve Aoki launched his own Twitch channel with a live performance. The broadcast had more than 400,000 total views and is said to have been responsible for half the clicks on pre-order links to the DJ’s Neon Future album.
Twitch has also partnered with Beatport. The Beatport channel will consist of original programming for the Twitch community, featuring interviews with both established and up-and-coming DJs and live broadcasts from SFX festivals around the world.