Live Nation launches promotion company in Thailand

Live Nation Entertainment is forming a new company with BEC-Tero EntertainmentLive Nation BEC-Tero Limited – to promote concerts in Thailand.

BEC-Tero is the leading entertainment company in Thailand, the primary promoter of concerts in Thailand and has divisions operating in TV, radio, music, sports, family events, theatre and exhibitions. BEC-Tero also runs Thailand’s largest ticketing company, Thaiticketmajor, as well as online music retail and merchandising store

Live Nation - Bec-TeroLive Nation BEC-Tero will be led by Neil Thompson, who has spent over 22 years working in the music industry in Thailand. In addition to promoting concerts and festivals by Western artists, the joint venture will also bring regional acts to Thailand, including the leading K-Pop and J-Pop acts.

Thompson said: “I have worked with Live Nation for a number of years on tours such as Lady Gaga’s Born This Way Ball tour and Sting’s Sacred Love tour, and am now looking forward to working more closely with the full Live Nation team to bring more concerts to Thai music fans.

Michael Rapino, Live Nation Entertainment president and CEO, said: “This represents another important step in increasing Live Nation’s global presence and ensuring we can offer fans, artists and sponsors a seamless service across the world.

Alan Ridgeway, Live Nation president of international and emerging markets, said: “Thailand has been one of the strongest concert markets in Asia for a long time and it is a pleasure to welcome to the Live Nation Asia team Brian Marcar and Neil Thompson, the two people who have been responsible for putting Thailand on the touring map.

Brian Marcar, director and shareholder of BEC-Tero, said: “BEC-Tero has long been a leader in entertainment in Thailand and joining with Live Nation, which has an immense portfolio of artists, festivals and international tours, will offer great growth opportunities.

Upcoming shows for Live Nation BEC-Tero include Avenged Sevenfold (January 20), Michael Bublé (January 24) and One Direction (March 14).

[Source: Music Week]