Rdio has now launched in India, featuring a catalogue of over 32 million songs in 43 languages from global, regional and local labels.
The company is entering the Indian market following its March 2014 acquisition of Dhingana, the country’s leading streaming music service.
No trial or subscription is necessary to access the programmed, free internet radio service, which can be upgraded to a full on-demand subscription service with access to any song, album, playlist or station, online or offline, without ads for $1.99 USD or 120 Rupees a month.
Said Anthony Bay, CEO of Rdio: “At Rdio, we’re focused on creating the world’s best music experience built around the listener. India is the fastest growing Internet market in the world with one of the most vibrant cultures for music. We have built a strong local organization here, which is now our largest office and team outside the US. Our objective is to raise the bar for the digital music experience in India and provide the most robust offering of music from around the world, all tuned to each individual listener.”
Added Snehal Shinde, VP of Emerging Markets at Rdio and co-founder of Dhingana: “Over the past seven years, my brother and I have dedicated our lives to bringing millions of users the diverse and wonderful music of India,” . Last year Rdio acquired Dhingana and we set out to marry our Indian expertise and experience with the best global music platform. We are proud now to introduce Rdio to India, a world class product that delivers a global music service with a localized user experience for music fans in India and abroad.”
Commented: Neeraj Kalyan, president of T-Series: “The Indian music consumer is warming up to the music streaming services already very popular globally, and we are excited to partner with Rdio for their new internet music streaming service and are happy to offer our library of India’s top Bollywood catalog along with curated stations to make the listening experience effortless.”
Rdio : http://www.rdio.com/
[Source : Music Week]
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